Massive mail growth6/7/2023 This is a technique I call Facebook Ads “Funnel Stepping” where you run ads to step people further down your marketing funnel. But once you have a big enough custom audience size to run ads at the other stages of your funnel (>1000 people) you can start targeting them with Facebook ads into the next stage of your funnel. If you are just starting out, you should use email marketing to move people down your funnel. Step 3, 4, 5, and 6 all require the use of Facebook Custom Audiences.
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